All briefs need to give a client an idea of what to produce in a project, however depending on what the project is the brief will change. It must give the designer milestones, objectives and aims. All three briefs here show this. Another point that should be considered is the commissioning companies image and how they are portrayed to their customers or audience. This is another important point, as the target audience should be provided. From this the designer can generate some idea in their head of the language and design schemes to use. Additionally, the commissioner should give their main aim of what they want the project to do (e.g. generate sales) which is evident in all of these briefs.
The second brief I found is specifically for graphic design, and therefore it is designed to obtain more specific details such as a file format which would be irrelevant in other briefs. Although it still contains the basics of any brief which is a deadline and project idea.
The third brief attached has a section for budget, which isn't evident on others as this isn't always set and may need negotiation.
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