Demographics are very important as they are a way of categorizing people. These people can provide valuable information about the habits, likes and dislikes of certain ages, genders and groups. Information like this is valuable because it enables us to serve the needs and preferences of our ideal target audience for whatever we're trying to sell.
Concerning research, demographics are also very important because it can help to identify new opportunities. This is because it can show a gap in the market for whatever is being researched, showing what can be done that hasn't yet. This could be a new, innovative product or a gripping new film that appeals to a wide audience.
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