Below is the logo I've created for a company I'd like to pioneer in the future; "Forget the Youth". At this point it's just the name of a magazine I create/produce and distribute independently that features my photography. In the future I'd like to start a clothing line under the same name and produce videos as the company, be it skate videos, commissioned music videos for artists or freelance random videos, not to mention becoming a well known youth culture magazine similar to 'Dazed' or 'iD'.
Representation
I chose the name 'Forget the Youth' mainly because I find the name ironic/satirical. This is as lots of adults and businesses are constantly trying to appeal to young people and fit in with youth culture but overlook this and don't achieve it very well.Furthermore, lots of individuals forget that young people are going to grow up into adults and become the new modern society (Young people are our future etc etc..) and the planet which they are going to live in becomes impacted terribly due to the past societies actions (House pricing, pollution, the education system, economy and brexit to name a few).
Additionally the company will focus on youth culture topics such as fashion/style, music, skateboarding, filmmaking/photography, art and more.
To conclude, I guess that the brand name can be interpreted in a range of ways, and the audience may interpret it how they please.
Design Choices
Looking at the design aspect of the logo, I chose the bold font paired with a stroke (outline) and shadow to give it a vintage and retro feel, as I felt this design choice is the most aesthetically pleasing and appealing to my target audience (12-24 year olds) whilst looking professional enough for potential clients. I chose the colours dark red and gold because they're bold and compliment each other well, making the logo stand out but also look visually enticing.
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