Adverts are an effective way of getting a message to a wide audience. In most cases, they're paid for by an organization to market a product of service. The time and platform they're shown on is decided very carefully in order to reach the intended audience. This particular television advert aims to sell a product: Heinz Tomato Ketchup.
This advert makes use of the slogan "Bring food to life" and features some very clever visual effects which gives the illusion of food being invisible and suddenly appearing when it's brought into contact with ketchup. These unique visual traits of the advert help to make it memorable and bring more impact to the slogan. As the brand is already incredibly popular and well known, viewers will be familiar with the bottle and sauce, which is shown frequently in the advertisement. This is done in order to show that it's a well known and reliable brand. I think that this advert is aimed at familes and would be shown in the daytime and evening, where familes will be watching tv together or when parents will be watching.
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